Beyond Production

Atelier Blayo offers you much more than just the production of exceptional leather goods. We understand that marketing is a crucial step to succeed in the fashion and leather goods industry. This is why we provide you with a complete range of services to support you in all phases of your marketing strategy.


1. Marketing Strategy Advice

Our marketing and sales experts will work closely with you to develop a personalized go-to-market strategy. We will start by analyzing your target market, studying your competitors and identifying growth opportunities. Then, we will develop concrete action plans to maximize your visibility and increase your sales.

2. Brand Development

Building a strong brand is essential to stand out in a competitive market. We will help you define your brand identity by determining your values, your mission and your unique value proposition. Then, we will create a consistent brand image across all touch points with your customers, strengthening your positioning in the market.

3. Digital Marketing Strategies

In today’s digital world, digital marketing is essential to reach and engage your target audience. We offer you a full range of digital marketing services, including social media management, search engine optimization (SEO), online advertising, influencer marketing and much more. Our goal is to create a strong and impactful online presence for your brand, thereby generating qualified traffic and conversions.

4. Distribution Strategies

We will help you choose the distribution channels best suited to your brand and target audience. Whether you want to sell online, in store, at local markets or through distributors, we will develop effective distribution strategies to maximize your reach and revenue. Additionally, we will help you develop partnerships with retailers and create memorable shopping experiences for your customers.

Our engagement

At Atelier Blayo, our mission is to support leather goods creators and entrepreneurs at all stages of their journey, from design to marketing. We believe in the importance of supporting small businesses and emancipating local talent to boost the fashion industry in West Africa. Our dedicated team is here to provide you with the advice, tools and support you need to succeed in the marketplace.

Do you need help marketing your leather goods products?

Please feel free to contact us today to discuss your specific needs. Our experienced team is here to help you develop and implement an effective marketing strategy for your brand.

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